Nowadays the importance of social media cannot be neglected. As Professor Andy Miah has said:

“Ignoring social media today, is like ignoring email in 1994. It is something that is becoming much more relevant, so you better get involved before you miss the boat.”


The research is often undertaken by publicly owned universities and further published by privately owned companies which ask for money from the public to get access to the research. There is an increasing need to provide research to a wider audience, who actually pay for the research and also might be the big benefices of it. In this process the social media platforms, such as Twitter and Facebook, step in since they are cost effective and spread worldwide (Abt, G. 2014). Moreover, Eysenbach (2012) has stated that when tweeting about your article it increased the citations and downloads of the specific article.

However, activity in social media requires communication after publishing, which often is neglected. Even though, using social media is relative fast, it requires commitment and a strategy to be effective.

In the early 2014 European Journal of Sport Science (EJSS) opened its own twitter account. Since then there has been constant flow of tweets of the latest articles published. In April EJSS team was joined by its first social media editor, who has focused on the usage of the @EurJSportSci. From then on there has been a steady growth of followers and it has certainly brought more attention towards the journal and its authors. The tweets are not only generating discussion within the authors but also they help to promote sport science research towards general public.

For the future there are plenty of new things coming up. For example, it will be possible for authors to share ‘tweet points’ through @EurJSportSci and also the past authors are engaged to generate more discussion around the journal and the ‘hot’ research topics.

‘Communication of one’s research beyond publication in a scientific journal is crucial if we, as scientists, would like to inform behaviour, policy and decision-making. Social media platforms such as Twitter, Wordpress, Youtube, etc. provide researchers with an efficient means to reach, disseminate and engage with a large and diverse audience in a short amount of time, and are relatively cost-effective to administer and maintain. Moreover, social media allows for the creation, sharing and exchange of information and ideas between colleagues, increasing the potential for collaboration. Tweeting of papers in particular increases the probability of the paper being downloaded and cited. In view of this, the European Journal of Sport Science is gearing up it's social media.’  Dr. Sharief Hendricks, 2014 


More information about the growth of the EJSS in social media, please read through the European Journal of Sport Science Editorial here.


EJSS Social Media Editor

Dr. Sharief Hendricks
Social Media Editor - European Journal of Sport Science

Scientific field: Physiology & Sports Medicine
University of Cape Town
UCT/MRC Research Unit for Exercise Science and Sports Medicine
Sport Science Institute of South Africa
Boundary Road, Newlands, ZA
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: +2721 650 4567  +2721 650 4567

Abt, G., (2014), Tradition and technology, Journal of Sport Sciences. URL: 

Eysenbach, G., (2011), Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific Impact, J Med Internet Res 2011; 13(4):e123, URL: 


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For further information and high resolution images, please do not hesitate to contact us. Also please have your published work sent to us, enabling us to link your work to our section ECSS in the media.

Tuulia Hokkanen
Communication and Media Manager
Phone: +49 221 96262771
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